Aberdeen Strategies

About Aberdeen Strategies

Aberdeen Strategies is a communications consultancy that provides candid and thoughtful advice to businesses and high-profile individuals.  We thrive on solving difficult issues involving complex situations.

We operate in several practice areas,  including public and media relations, strategic philanthropy, corporate culture development and crisis management.

Aberdeen Strategies also specializes in interim communications management services.   We provide interim chief communications officers (CCOs) to corporations while permanent positions are being searched.  

 

Leadership

David Webster is the president and founder of Aberdeen Strategies.  He is a senior communications professional who has advised CEOs and senior leadership teams in the areas of mergers and acquisitions, reputation management, building performance cultures, managing transformational change, proactive public relations, crisis management, investor relations, government relations and effective corporate giving. David’s 30+ years of domestic and international experience span several industries, including financial services, energy, manufacturing, retail, real estate and construction.

Prior to founding Aberdeen Strategies, David was the chief communications officer and head of public affairs for Sunoco, Inc., a Fortune 100 energy company based in Philadelphia. Previously, he led communications for one of the nation’s largest homebuilders, Centex Corporation, and Regions Financial, a top-10 bank holding company based in the Southeastern United States.

David also served as senior vice president of business affairs at Chase Card Services, the world’s largest issuer of Visa credit cards. While at JPMorganChase, he and his team created co-branded product and media relations campaigns in partnership with many of America’s best brands like Disney, Southwest Airlines, and Starbucks.

Earlier in his career, David held senior communications positions at Bank One, First USA and Pennzoil Company. He has a masters’ degree in communication from Regent University, is the founding chair of the Communications Advisory Council at the College of Charleston.  David is a former member of the Arthur Page Society and past member of the board of directors of Philabundance, one of the nation’s largest metropolitan hunger relief organizations.

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Professional Partners

Aberdeen Strategies partners with other firms and specialists to deliver the creative and analytical solutions your company requires.  Partners are chosen for their proven record, and we are always involved to manage the project through completion.