Aberdeen Strategies

May 14, 2013

What Makes a Culture "Cool?"

David Webster, Aberdeen Strategies

What makes for a cool corporate culture?  This question came up recently when we were asked to help insert a level of cool into an established and very successful organization.   The chief operating officer had a good reason to seek this change:  He wants to attract the next generation of leaders to continue the success of the company.  He surmised that the best and the brightest candidates are likely to choose a cool culture over a staid one if given the choice.  Smart man.  The research shows NextGen is more than willing to change jobs if another company has a culture more fitting to their needs.